VISUAL MERCHANDISING

PROJECT 24

The Bio-Responsive Tech Suit explores the future of performance apparel by transforming clothing from passive protection into an intelligent, responsive system. Developed as a future-facing performance innovation concept for Under Armour, it integrates bioresponsive fibres, micro-sensors and adaptive structural elements to monitor physiological changes and respond through comfort, temperature regulation, ventilation and structural adjustments.

Project details

• The window display translates the innovation behind the suit into a physical retail experience through futuristic visual elements, strategic lighting, mannequin styling and material exploration.
• Store alignment considers merchandise zoning, product placement, colour coordination, display hierarchy and customer movement to connect product innovation, brand identity and the retail space.
• Project objectives: communicate wearable technology through visual storytelling, create a futuristic yet commercially engaging window display, and strengthen the connection between product functionality and customer experience.

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